"Don't listen to what they say. Go see."
"Don't listen to what they say. Go see."
that includes its Colour Palette, Typography and Logo. The Universal logo is the only element from the Universal Brand System that is reserved to be used only by UN-Habitat/WUF Secretariat, as its generic logo. It is also the one designated for the inter-forum periods and preparatory events that do not requiere the use of any specific WUF session brand.
The universal WUF Visual Identity System is a graphic package to be used in upcoming sessions, which also leaves room for the next host countries and cities to represent themselves in a unique visual way, while preserving the core identity of the brand.
This logo has been created with the intent to present a creative space for future host countries, while maintaining the WUF core identity. It is important to preserve the structure and fixed elements, keeping in mind that it is the symbol that will serve as a blank canvas to explore concepts and visual compositions that speak about each individual event.
Special thanks to
Julian for creating our website | Mel Jaramillo who was part of the creation process, Santiago (from El Viento) for his talent writing the narrative and animating the logo, |Juanita (from El Viento) and Mauricio Ramirez for their support designing applications, Catalina for editing | and UN-Habitat and the WUF Secretariat.
