"Don't listen to what they say. Go see."
"Don't listen to what they say. Go see."
After 55 years, the World Economic Forum (WEF) is evolving its event branding by integrating a cohesive visual identity across events and aligning the onsite experience with its overall online presence.
I had the privilege of developing and designing the branding elements for AM25 and have led event branding efforts for other WEF events in cities such as Riyadh, Dubai, and Dalian.
The mountain design was developed by Theory Company. The space design by Forum Space design team.
The power of storytelling and visual communication.
Design Lead.
