The World Urban Forum (WUF) is the world’s premier conference on urban issues. It is a non-legislative technical forum convened by the United Nations Human Selements Programme (UN-Habitat) held since 2002.
The WUF9 Visual Identity is based on the concepts, colours and flavours of the WUF9 host, Kuala Lumpur and Malaysia, as well as the principles of the New Urban Agenda. Kuala Lumpur is identified as an interconnected city and well-know internationally for its cultural diversity. The New Urban Agenda advocates for a participatory, collaborative and innovative implementation of sustainable urban development.