"Don't listen to what they say. Go see."
"Don't listen to what they say. Go see."
Many hands were part of this huge project and its process. Special thanks to: Francisco Fuenmayor who is the co-creator of most of the artworks. Thamara Fortes who was the spatial head of Habitat III. Rosa and Ana, who coordinated and gave the narrative to our work.
Creation of the visual identity of The United Nations Conference on Housing and Sustainable Urban Development. Quito, Ecuador, October 2016. Habitat III had a preparatory process which included events in 14 cities around the world: Barcelona, Toluca, Mexico City, Prague, Abu Dhabi, Montreal, Tel Aviv, Jakarta, Surabaya, Nairobi, Cuenca, Abuja, Pretoria.
The Habitat III Conference was a historic opportunity to change the way we think about, manage, and plan cities. Being able to articulate this paradigm shift in very clear and compelling terms was crucial. A key element of the onset of the Habitat III process was the creation of the Habitat III visual identity, including graphic design elements, that would be able to visually communicate the goal of the Conference to reinvigorate global commitment to sustainable urbanization.
The brand became much more than a logo and graphics. It generated a set of visual assets that people recognized and learned to associate with Habitat III and the New Urban Agenda, as well as a tool that partners could use in promoting their role and contribution in the preparatory process.
At first glance, the Habitat III logo may simply come off as an “H” and “III” inside a frame. But the narrative behind the creation of the logo enables a better understanding and appreciation of how Habitat III’s visual identity truly communicated the story of people and cities.
The NUA was adopted by Habitat III, in Quito, Ecuador. The New Urban Agenda shares a vision of cities for all, and it aims to achieve cities and human settlements where all persons are able to enjoy equal rights and opportunities.
This Visual Identity is the first step to setting up the tools for implementing the New Urban Agenda in various contexts and territories. There are two logo alternatives available when branding your work in implementing the New Urban Agenda: a standard logo and a do-it-yourself (DIY) logo, both of which can highlight and create brand recall for the work of UN agencies, different levels of government, intergovernmental organizations, non-prot organizations, and private sector entities.
The NUA Visual Identity employs a Square to represent where the New Urban Agenda is taking action. It is the symbolic public area where the values of the New Urban Agenda are alive.
Organizations, institutions, UN Agencies, Governments, are all invited invited to customize their own NUA logo within the framework of the NUA Visual Identity. In other words, they may decide what is happening in their New Urban Agenda Square. Participants may download the DIY Kit and design a NUA logo that is aligned with your corporate guidelines and their work in implementing the New Urban Agenda. Government or Organizations are invited to oficially report their design contributions to the United Nations when submitting a report on the implementation of the New Urban Agenda. For enquiries and reporting: habitat3media@un.org
With the collaboration of Francisco Fuenmayor.
