Visual Identity_Implementing
the New Urban Agenda

Client: United Nations

 The NUA was adopted by the United Nations Conference on Housing and Sustainable Urban Development (Habitat III), in Quito, Ecuador. The New Urban Agenda shares a vision of cities for all, and it aims to achieve cities and human settlements where all persons are able to enjoy equal rights and opportunities. 

This Visual Identity is the first step to setting up the tools for implementing the New Urban Agenda in various contexts and territories. There are two logo alternatives available when branding your work in implementing the New Urban Agenda: a standard logo and a do-it-yourself (DIY) logo, both of which can highlight and create brand recall for the work of UN agencies, different levels of government, intergovernmental organizations, non-prot organizations, and private sector entities.


Standard Logo

The NUA Visual Identity employs a Square to represent where the New Urban Agenda is taking action. It is the symbolic public area where the values of the New Urban Agenda are alive.

Screenshot 2018-04-23 09.45.23.png
Screenshot 2018-04-23 09.53.49.png
M 00.jpg

DIY Logo

Organizations, institutions, UN Agencies, Governments, are all invited invited to customize their own NUA logo within the framework of the NUA Visual Identity. In other words, they may decide what is happening in their New Urban Agenda Square. Participants may download the DIY Kit and design a NUA logo that is aligned with your corporate guidelines and their work in implementing the New Urban Agenda. Government or Organizations are invited to oficially report their design contributions to the United Nations when submitting a report on the implementation of the New Urban Agenda. For enquiries and reporting:

Screenshot 2018-04-23 09.42.29.png
M 02.jpg

Download the Implementing the New Urban Agenda Branding Kit

With the collaboration of Francisco Fuenmayor.